More evidence that you need video in your marketing

image of video for marketing
Syndacast’s “Video Marketing Statistics and Trends 2015” report concludes that 74% of internet traffic will be video in 2017. It also found that more than half of marketers worldwide now report that video marketing has the best ROI. Lots more convincing statistics in their infographic.

Interestingly, video isn’t just good on its own. Syndacast also found that using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%.

Meanwhile, Guillaume Delloue (@willthefrench) has a guest blog on Hubspot with some great suggestions of how to use produced video early in the sales cycle and live video later in the sales cycle to increase conversions.

Are you using video in your marketing yet? Need help getting started? Lewis Studios can help.

Using the key moment in an ad

Continuing on theme of key moments and using change to draw the viewer in, have a look at this T-Mobile UK ad:

Note the use of the Dire Straits “I want my MTV” and how things change at the points where Mark Knopfler’s guitar kicks in at around 1:34. Then see the changes in the characters. Did you feel the tension building? Did you know a major change was coming with that music change? A well done ad in my opinion.