Continuing on theme of key moments and using change to draw the viewer in, have a look at this T-Mobile UK ad:
Note the use of the Dire Straits “I want my MTV” and how things change at the points where Mark Knopfler’s guitar kicks in at around 1:34. Then see the changes in the characters. Did you feel the tension building? Did you know a major change was coming with that music change? A well done ad in my opinion.
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An associate on Google+ shared Emma Coats’ 22 Storytelling rules as shared by David Price in his blog. Have a look at http://www.tubefilter.com/2012/06/12/pixar-rules-of-storytelling/ and follow…
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