Happy Holidays
Happy Holidays from Lewis Studios to our customers and their families! Whatever holidays you do or don’t observe this time of year, we hope 2014…
Why is better than which
With our intense focus on analytics, experiments, A/B testing and big data, we’re living in rich times as far as data driven, continuous improvement of…
Who are you attracting?
Searching for information on digital marketing might leave you with the impression that the point is to generate as much traffic as possible. That may…
Less is more, a cliche that never gets old
When I edited this photo, my task was to take away, not add to the image. It was surrounded by other birds, trees and branches,…
To produce concert video, think like a TV director
Recording and producing video of a live concert performance as a one person crew is challenging. I recently worked with electric harpist Deborah Henson-Conant to…
Does your content help buyers buy?
Over the last decade or so, I was happy to see some sales methodologies adapt to a world where the customer knew a lot about…
Fixing the weather widget
Do you use the weather widget in OS X? Have you turned on the display of the low temperatures? Do you find the font color…
Tale of two neighbors
When it comes to marketing strategy it is important to consider your business, especially when it comes to online advertising and social media. Let’s consider…
Custom Final Cut Pro X titles in Motion 5
I’ve begun a new series of Business Video Basics videos. First one is up on YouTube now and is about making custom Final Cut Pro…
The basics or how to manage risk
If you’ve been reading my blog for a while you probably know that most of my work is small scale and happens in very safe,…
FCP X comes to the rescue
Lately Premiere Pro has been crashing on me. A lot. I don’t know if it is OS X Mountain Lion, something about my particular machine,…
Of contests and taglines gone wrong
A well known digital storage (SD cards, CF cards, USB flash drives, etc.) recently ran a contest on Facebook that had several problems which offer…