Don’t leave the math to the finance department
I’ve heard a lot of marketers tell me they want to be more “strategic” and yet I have seen a lot of marketers all too…
WIIFT – Back to basics
A discussion with an elearning course client reminded me that “What’s in it for me?”, from the learner’s perspective (therefore, What’s in it for them?…
Website Services
Your website is an integral piece of a larger digital marketing strategy. Whether you generate interest through social media, online advertising, search, offline advertising, networking…
Inbound Marketing Rx for success
Outstanding inbound marketing is not possible until you can wrap your head around the audience’s point of view and needs. It is that simple. Break…
Storytelling “rules” from Pixar
An associate on Google+ shared Emma Coats’ 22 Storytelling rules as shared by David Price in his blog. Have a look at http://www.tubefilter.com/2012/06/12/pixar-rules-of-storytelling/ and follow…
Motion Logos
If you want to learn how to make video compositions in Adobe After Effects and haven’t been to Video Copilot’s Tutorials page yet, go there…
Work without interruption
Mac OS X loads an agent called imagent that supports iChat, Facetime, Mail and other apps that access your contacts and either interact with IM…
Project idea
I was reading Michael Clark’s “Storytelling” blog entry over at Nikon World (no longer available at Nikon World) and was reminded of the National Geographic…
Underwater with the AW100
I wrote about the Nikon AW100 around the beginning of the year but have just now had the chance to really use it underwater so…
Using the key moment in an ad
Continuing on theme of key moments and using change to draw the viewer in, have a look at this T-Mobile UK ad: Note the use…
Capture moments, tell stories
Today I attended a National Geographic Traveler seminar on Travel Photography presented by Aaron Huey and Catherine Karnow. I knew I was in the right…
Success Story Video
Last time I wrote about success storytelling. I made a 12 minute video explaining my thoughts on success story videos. If you’ve made hundreds of…