Be genuine or don’t bother

If you are on LinkedIn, you have probably received an email that starts with something like “Hi Scott, I was browsing Linked-in and wanted to reach out to you.”emailfail

Sure, the mistyped “Linked-in” is a signal this is probably not worth reading but it looks good compared to what follows. The email goes on to introduce the seller, their company and what they do. Not bad, but if you’re writing me because of something you saw while browsing LinkedIn, why not open with what about my profile caught your eye while browsing? At least then I might wonder what you offer that has something to do with something about me or my business.

It gets worse. The description of the company and its products or services is fine. Except that it clearly isn’t anything I have any need for at all. I was selected for this message because the sender was browsing on LinkedIn? Really? While browsing, did you read or just look at the pictures?

Read moreBe genuine or don’t bother

Google says your site isn’t mobile friendly?

With Google placing a greater emphasis on mobile compatibility in search placement, many businesses are in a panic over how to make their websites mobile friendly. What does that even mean? How do we get there from here? Should we do just the minimum or is now the time for a broader site re-design?

Being mobile friendly used to mean having a separate website just for mobile and making your site smart enough to redirect the user to this .mobi or other mobile site when detecting their device type or screen size. Today, mobile friendly more often means having one site that is “responsive” to detected screen sizes and device types so that it presents the same content in the manner best suited to the user’s screen size and interface method (mouse and keyboard v. touch being the prime example). Through the power of Cascading Stylesheets, it isn’t too difficult to make a site responsive. However, a little extra work goes a long ways in making the site truly usable for differing screen sizes and device types.

Read moreGoogle says your site isn’t mobile friendly?

The Wonder List

I just finished watching episode 1 of “The Wonder List”, Bill Weir’s storytelling series on CNN. The series was filmed by Philip Bloom in a documentary style in places many of us will never have a chance to visit. Still, these places are at a cross road as Weir says as he challenges us to … Read more

Audio Phase Demo

This is a quick demonstration video showing how in-phase signals add and out-of-phase signals cancel each other. I used identical copies of the same source audio for the simplest demonstration.