Why add a glossary to your site?

A glossary can be a powerful feature for your website by adding value for visitors, enhancing search rankings, empowering keyword marketing and increasing engagement. How you add a glossary depends on your platform, your business and your goals. Let’s look at an example of a service company that wants to leverage being an authority in … Read more

Who are you attracting?

Searching for information on digital marketing might leave you with the impression that the point is to generate as much traffic as possible. That may be true if you’re marketing a consumer product with a target market of, well, everyone. What if you’re a business marketing to other businesses in a narrow category of products … Read more

Inbound Marketing Rx for success

Outstanding inbound marketing is not possible until you can wrap your head around the audience’s point of view and needs. It is that simple. Break away from your company and your products long enough to understand what your prospects need to find and engage with your brand and products. There is an overwhelming amount of … Read more