Your business v. the business of digital marketing
I met with a prospective client this morning. This client is a sole proprietor who makes many other people’s lives better through health and wellness…
Why is better than which
With our intense focus on analytics, experiments, A/B testing and big data, we’re living in rich times as far as data driven, continuous improvement of…
Tale of two neighbors
When it comes to marketing strategy it is important to consider your business, especially when it comes to online advertising and social media. Let’s consider…