Why is better than which

With our intense focus on analytics, experiments, A/B testing and big data, we’re living in rich times as far as data driven, continuous improvement of marketing. Yet most of us would agree that marketing is both art and science. If we know one version of an ad works better than another by looking at the … Read more

Tale of two neighbors

When it comes to marketing strategy it is important to consider your business, especially when it comes to online advertising and social media. Let’s consider two of my neighbors’ businesses. I have two neighbors that have small businesses and need to do marketing. One is a plumber covering a few towns in the area and … Read more