WIIFT – Back to basics
A discussion with an elearning course client reminded me that “What’s in it for me?”, from the learner’s perspective (therefore, What’s in it for them?…
Storytelling “rules” from Pixar
An associate on Google+ shared Emma Coats’ 22 Storytelling rules as shared by David Price in his blog. Have a look at http://www.tubefilter.com/2012/06/12/pixar-rules-of-storytelling/ and follow…
Using the key moment in an ad
Continuing on theme of key moments and using change to draw the viewer in, have a look at this T-Mobile UK ad: Note the use…