To produce concert video, think like a TV director
Recording and producing video of a live concert performance as a one person crew is challenging. I recently worked with electric harpist Deborah Henson-Conant to…
Does your content help buyers buy?
Over the last decade or so, I was happy to see some sales methodologies adapt to a world where the customer knew a lot about…
Fixing the weather widget
Do you use the weather widget in OS X? Have you turned on the display of the low temperatures? Do you find the font color…
Tale of two neighbors
When it comes to marketing strategy it is important to consider your business, especially when it comes to online advertising and social media. Let’s consider…
Custom Final Cut Pro X titles in Motion 5
I’ve begun a new series of Business Video Basics videos. First one is up on YouTube now and is about making custom Final Cut Pro…
The basics or how to manage risk
If you’ve been reading my blog for a while you probably know that most of my work is small scale and happens in very safe,…
FCP X comes to the rescue
Lately Premiere Pro has been crashing on me. A lot. I don’t know if it is OS X Mountain Lion, something about my particular machine,…
Of contests and taglines gone wrong
A well known digital storage (SD cards, CF cards, USB flash drives, etc.) recently ran a contest on Facebook that had several problems which offer…
Don’t leave the math to the finance department
I’ve heard a lot of marketers tell me they want to be more “strategic” and yet I have seen a lot of marketers all too…
WIIFT – Back to basics
A discussion with an elearning course client reminded me that “What’s in it for me?”, from the learner’s perspective (therefore, What’s in it for them?…
Website Services
Your website is an integral piece of a larger digital marketing strategy. Whether you generate interest through social media, online advertising, search, offline advertising, networking…