Telling a story is not easy. Telling a good story is powerful. And a story well told makes for very effective marketing.
I’m adding video marketing to the range of services I offer. Best practices for video marketing focus on storytelling for good reason. It isn’t about the best technical equipment, the right settings or even the lighting. Those can support, but not make, a great storytelling.
NPR’s Scott Simon on “How to Tell a Story”:
I was reading Michael Clark’s “Storytelling” blog entry over at Nikon World (no longer available at Nikon World) and was reminded of the National Geographic…
We launched The Walden Woods Project’s new website today. Their prior site had a nice historical feel and a lot of useful content. It was…
With Google placing a greater emphasis on mobile compatibility in search placement, many businesses are in a panic over how to make their websites mobile…
Now that I’ve been using the Nikon AW100 for about two weeks I’ve learned a bit about what it can and cannot do for me….
Some trusts have wondered whether they really need a website at all anymore. Why not just make a facebook, LinkedIn, Google+ or other social media…
With our intense focus on analytics, experiments, A/B testing and big data, we’re living in rich times as far as data driven, continuous improvement of…