Telling a story is not easy. Telling a good story is powerful. And a story well told makes for very effective marketing.

I’m adding video marketing to the range of services I offer. Best practices for video marketing focus on storytelling for good reason. It isn’t about the best technical equipment, the right settings or even the lighting. Those can support, but not make, a great storytelling.

NPR’s Scott Simon on “How to Tell a Story”:

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