Be genuine or don’t bother
If you are on LinkedIn, you have probably received an email that starts with something like “Hi Scott, I was browsing Linked-in and wanted to…
More evidence that you need video in your marketing
Syndacast’s “Video Marketing Statistics and Trends 2015” report concludes that 74% of internet traffic will be video in 2017. It also found that more than…
Your business v. the business of digital marketing
I met with a prospective client this morning. This client is a sole proprietor who makes many other people’s lives better through health and wellness…
Why is better than which
With our intense focus on analytics, experiments, A/B testing and big data, we’re living in rich times as far as data driven, continuous improvement of…
Who are you attracting?
Searching for information on digital marketing might leave you with the impression that the point is to generate as much traffic as possible. That may…
Less is more, a cliche that never gets old
When I edited this photo, my task was to take away, not add to the image. It was surrounded by other birds, trees and branches,…
Tale of two neighbors
When it comes to marketing strategy it is important to consider your business, especially when it comes to online advertising and social media. Let’s consider…
Of contests and taglines gone wrong
A well known digital storage (SD cards, CF cards, USB flash drives, etc.) recently ran a contest on Facebook that had several problems which offer…
Don’t leave the math to the finance department
I’ve heard a lot of marketers tell me they want to be more “strategic” and yet I have seen a lot of marketers all too…
WIIFT – Back to basics
A discussion with an elearning course client reminded me that “What’s in it for me?”, from the learner’s perspective (therefore, What’s in it for them?…
Inbound Marketing Rx for success
Outstanding inbound marketing is not possible until you can wrap your head around the audience’s point of view and needs. It is that simple. Break…