More evidence that you need video in your marketing
Syndacast’s “Video Marketing Statistics and Trends 2015” report concludes that 74% of internet traffic will be video in 2017. It also found that more than…
Using the key moment in an ad
Continuing on theme of key moments and using change to draw the viewer in, have a look at this T-Mobile UK ad: Note the use…
Success Story Video
Last time I wrote about success storytelling. I made a 12 minute video explaining my thoughts on success story videos. If you’ve made hundreds of…
Basic Success Story Formula
The most successful success stories follow a simple formula. Most experienced producers of success stories have a standard set of questions they aim to answer…
Storytelling
Telling a story is not easy. Telling a good story is powerful. And a story well told makes for very effective marketing. I’m adding video…
Community Access Television
I participated in a video production basics class given by our town’s community access television station. Though most of the technical bits were old news…
Video clips for Microsoft Powerpoint Presentations
I recently needed to create a short presentation that would run on its own and include narration, various clip art, standard bullet points and a…
Adobe Premiere Pro first impressions
It started out innocently enough. My wife wanted to see a presentation at the local historical society but could not attend. I thought “why not…